Cookie Policy

a) Use of Cookies on the MKTGIFTS Website

b) Types, Purpose, and Functioning of Cookies

c) How to Disable Cookies in Major Browsers

d) What Happens if Cookies are Disabled

 

a) Use of Cookies on the MKTGIFTS Website:

The MKTGIFTS website uses "Cookies" and other similar mechanisms (hereinafter, Cookies). Cookies are files sent to a browser by a web server to record a User's activities on a specific website or on all MKTGIFTS websites, apps, and/or services (hereinafter, the Services). The primary purpose of Cookies is to facilitate faster access for Users to selected Services. Additionally, Cookies personalize the Services offered by the MKTGIFTS website, providing each User with information that is of interest or may be of interest, based on their use of the Services.

 

The MKTGIFTS website uses Cookies to personalize and maximize User navigation. Cookies are associated only with an anonymous User and their computer and do not provide references that allow deduction of personal data from the User. Users can configure their browser to notify and reject the installation of Cookies sent by the MKTGIFTS website, although this may affect the User's ability to access the Content. However, please note that the quality of website operation may decrease.

 

Registered Users who register or log in can benefit from more personalized services tailored to their profile, thanks to the combination of data stored in cookies with the personal data used at the time of registration. Such Users expressly authorize the use of this information for the indicated purpose, without prejudice to their right to reject or disable the use of cookies.

 

Additionally, the MKTGIFTS website may track all Services requested by Users, enabling them to provide appropriate information tailored to each User's tastes and preferences.

 

The MKTGIFTS website also uses Web Bugs, which are tiny, transparent images embedded in emails. When a User opens the email, this image is downloaded along with the rest of the email content, enabling the sender to know whether a specific email has been opened and the IP address from which it was downloaded. MKTGIFTS uses this information to obtain statistics and conduct analytical studies on how Users receive their emails.

 

b) Types, Purpose, and Functioning of Cookies:

Cookies, based on their lifespan, can be divided into session Cookies or persistent Cookies. Session Cookies expire when the User closes the browser. Persistent Cookies expire based on when they serve their purpose (e.g., keeping the User logged into MKTGIFTS Services) or when manually deleted.

 

Additionally, based on their purpose, Cookies can be classified as follows:

 

PERFORMANCE COOKIES: This type of Cookie remembers your preferences for tools found in the Services, so you don't have to reconfigure the service each time you visit. For example, this category includes:

 

• Video or sound volume settings.
• Video streaming speeds compatible with your browser.
• Items saved in the "shopping cart" on E-commerce Services such as stores.

 

GEO-LOCATION COOKIES: These Cookies determine the country where a Service is requested. This Cookie is completely anonymous and only used to help tailor content to your location.

 

LOGIN COOKIES: Login Cookies are generated once a User has registered or subsequently logged in, and are used to identify them in the Services for the following purposes:

 

• Keep the User identified so that if they close a Service, the browser, or the computer, and later re-enter the Service on another occasion or day, they remain identified, facilitating navigation without needing to log in again. This functionality can be deleted if the User clicks "log out," deleting this Cookie so that the next time the User enters the Service, they must log in to be identified.

 

• Verify if the User is authorized to access certain Services, e.g., to participate in a contest.

 

Additionally, some Services may use connectors with social networks such as Facebook or Twitter. When a User registers for a Service using credentials from a social network, they authorize the social network to store a persistent Cookie that remembers their identity and guarantees access to the Services until it expires. The User can delete this Cookie and revoke access to the Services through social networks by updating their preferences on the specific social network.

 

ANALYTICS COOKIES: Each time a User visits a Service, a tool from an external provider (Omniture, Netscope, Comscore, and similar, which may be added to this list if they change from the current ones) generates an analytical Cookie on the User's computer. This Cookie, generated only during the visit, will serve on future visits to MKTGIFTS Services to anonymously identify the visitor. The main objectives pursued are:

 

• Enable anonymous identification of browsing Users through the "Cookie" (identifying browsers and devices, not individuals), thereby approximately counting the number of visitors and their trends over time.
• Anonymously identify the most visited and therefore most attractive content for Users.
• Determine if the User accessing is new or a repeat visitor.

 

GEO-LOCATION COOKIES: These cookies are used to determine the country from which the service is requested. This cookie is completely anonymous and is only used to help tailor content to your location.

 

LOGIN COOKIES: Login cookies are generated once the user has registered or subsequently logged in, and are used to identify them in the services for the following purposes:

 

• Keep the user identified so that if they close a service, the browser, or the computer, and later re-enter that service another time or day, they remain identified, facilitating navigation without having to log in again. This functionality can be suppressed if the user clicks the "logout" function, deleting this cookie. The next time the user enters the service, they will need to log in again to be identified.

 

• Check if the user is authorized to access certain services, for example, to participate in a contest.

 

Additionally, some services may use connectors with social networks such as Facebook or Twitter. When the user registers in a service with credentials from a social network, they authorize the social network to store a persistent cookie that remembers their identity and ensures access to the services until it expires. The user can delete this cookie and revoke access to the services via social networks by updating their preferences in the specific social network.

 

ANALYTICS COOKIES: Each time a user visits a service, a tool from an external provider (Omniture, Netscope, Comscore, and similar, which may be added to this list if they vary from the current ones) generates an analytical cookie on the user's computer. This cookie, generated only during the visit, will serve on future visits to MKTGIFTS services to anonymously identify the visitor. The main objectives pursued are:

 

• Allow anonymous identification of browsing users through the "cookie" (identifying browsers and devices, not individuals) and therefore approximate counting of the number of visitors and their trend over time.
• Anonymously identify the most visited content and therefore the most attractive to users.
• Know if the accessing user is new or a repeat visitor.

 

Important: Unless the user decides to register in an MKTGIFTS service, the "cookie" will never be associated with any personal data that can identify them. Such cookies will only be used for statistical purposes to help optimize user experience on the site.

 

More information about the privacy policy of these tools at:

• Omniture: www.omniture.com/es/privacy;
• Comscore: www.comscore.com/esl/About_comScore/Privacy_Policy; and
• Netscope: www.net-scope.com/oursolutions/oursolutions.aspx.

 

ADVERTISING COOKIES: This type of "cookie" allows for the enhancement of information on ads shown to each anonymous user in MKTGIFTS services. Among other things, it stores the duration or frequency of display of advertising positions, interaction with them, or browsing patterns and/or user behaviors, helping to form an advertising interest profile. Thus, they enable offering advertising tailored to the user's interests.

 

THIRD-PARTY ADVERTISING COOKIES: In addition to the advertising managed by the MKTGIFTS website in its services, the MKTGIFTS website offers its advertisers the option to serve ads through third parties ("Ad-Servers"). Thus, these third parties may store cookies sent from MKTGIFTS services from users' browsers, as well as access the data stored therein.

 

Companies that generate these cookies have their own privacy policies. Currently, the MKTGIFTS website uses the Doubleclick platform (Google) to manage these services. For more information, visit http://www.google.es/policies/privacy/ads/#toc-doubleclick and http://www.google.es/policies/privacy/ads/.

 

c) How to disable cookies in major browsers:

It is usually possible to stop accepting browser cookies or stop accepting cookies from a particular service.

 

All modern browsers allow you to change cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your browser. You can also configure your browser or email manager, as well as install free add-ons to prevent Web Bugs from being downloaded when opening an email.

 

The MKTGIFTS website provides guidance to the user on how to access the cookie settings menu and, where applicable, private browsing in each of the major browsers:

 

• Internet Explorer: Tools -> Internet Options -> Privacy -> Settings.

For more information, you can consult Microsoft support or the browser's Help.

• Firefox: Tools -> Options -> Privacy -> History -> Custom Settings.

For more information, you can consult Mozilla support or the browser's Help.

• Chrome: Settings -> Show advanced settings -> Privacy -> Content settings.

For more information, you can consult Google support or the browser's Help.

• Safari: Preferences -> Security.

For more information, you can consult Apple support or the browser's Help.

 

d) What happens if cookies are disabled:

Some functionalities of the services will be disabled, such as remaining identified, keeping items in the shopping cart in an e-commerce service, receiving location-based information, or viewing certain videos.

 

UPDATES AND CHANGES TO THE PRIVACY POLICY / COOKIES:

The MKTGIFTS website may modify this Cookie Policy based on legislative, regulatory requirements, or to adapt this policy to instructions from the Spanish Data Protection Agency; therefore, users are advised to visit it periodically.

 

When significant changes are made to this Cookie Policy, they will be communicated to users either through the website or via email to registered users.